Kindle wake screens

Skills: interface design, digital design

Situation:
Amazon’s ADX (Display Advertising, Design and User Experience) team works with national brands to create digital campaigns across Amazon-owned digital platforms. These include digital display, Kindle wake screens, social integration, or and interstitials.

Action:
My goal was to evaluate and work with brand’s assets quickly to ensure their respective look and feels while also adhering to Amazon’s technical guidelines. There was also a strong user experience component when it came to evaluating whether assets were right for various different digital media/parts of the funnel. The assets provided were simple, and Sodasteam requested I take considerable creative liberties. I created original assets to augment their existing look and feel to give the consumer a quicker read as to what the product is and how it can add value to their daily lives.

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