resume
Senior Product Designer
Allen Institute for AI
April 2021 – April 2023
Designer on an engineering-first team focused on researching, planning, and creating interactive digital experiences and demo interfaces, connecting artificial intelligence research to the world at large.
Role acted as brand manager for AI2 and several sub-brands, managing and creating brand identity, brand guides, and assets for digital and social platforms
As product design lead, role contributed to early user mapping, product strategy, content design and writing, testing and application of artificial intelligence demos, AI2’s website, and internal research tagging and organization-wide tooling
Role was pivotal to user advocacy and education in the world of emergent artificial intelligence technology using ADA and WCAG guidelines.
Interpersonal responsibilities include managing monthly Design Department meetings, presentations, and guest speakers, as well as editing an internal employee newsletter.
Developed a Design System based on the Material UI library and existing AI2 patterns and styles
Design for: allenai.org, pnw.ai (sunsetted), AllenMLI (sunsetted), Research Visualization (ReViz), Climate Modeling, AllenNLP, Unified-IO, Macaw, AI2 Delphi, Wildlands
Associate Creative Director (Xbox Campaigns)
Microsoft Store Studio
April 2020 – April 2021
Lead for global Microsoft Store campaigns, spanning holiday campaigns to Ultimate Game Sale
Tasks include ideation and research, aiding user testing, hands-on multidisciplinary design, the brand book and campaign guide, creative directing motion and static creative
Managed a mixed team of designers and a copywriter
Assisted with component illustration and content for Microsoft Web Framework
Lead Designer + Art Director
Leafly
August 2019 – January 2020
Senior creative on a multidisciplinary in-house team for the world’s most popular cannabis app
POP design, packaging and print, digital display, and interactive installations for B2C and B2B cannabis campaigns
Production responsibilities include directing social media and video content, from pre-production, to on-shoot direction, to post-production, and ultimately using the assets in campaign creative
Role partnered with Product, Editorial, and Research teams to promote cohesion across platforms
Impacted by Covid layoffs
Social Content Director
Copacino + Fujikado
January 2018 – May 2019
Grew social content studio from one content creator (self) to several content creators and an in-house production studio over 1.5 years, increased social budget 4x
Managed freelancers, influencer relations and marketing, directly managed client relations, and worked with external production vendors on experiential and VR creative
Produced onsite and on-location photoshoots
Acted as primary photographer and post-production lead on social assets
Managed and planned social content calendar for several brands simultaneously. Clients included: Ste Michelle Wine Estates, Holland America, Seattle Humane and Seattle Goodwill
Designer: Brand + UI
Hey Advertising
August 2016 – November 2017
Identity management and style guides, presentation design, digital and traditional campaigns, and social content strategy for regional and national clients
Worked alongside and managed engineering and motion freelancers
Responsible for all digital client applications, including email, UI, digital display, interactive interstitials and social media campaign assets
Data visualization and CMS design lead for Mutual of Enumclaw
Other clients: Northland Communications, University of Utah Health, Everett Clinic, Car Toys, and Bobbysue’s Nuts
Social Media Art Director (Contract)
Laundry Service
April 2016 – August 2016
Creative lead for T-Mobile social campaigns, evergreen social content, and experiential/social activations
Daily tasks included producing and creating social organic content, original paid social assets, gif creation, copy editing, motion graphics, mentoring and managing freelancers,
Led art direction on campaigns in partnership with Wunderman-Thompson, including work with for T-Mobile Tuesdays with DJ Khaled and John Legere
Visual Designer (Contract)
Microsoft Office 360
January 2016 – March 2016
Contract marketing and visual designer on OneNote product and design teams
Create UI and visual designs for platforms including desktop and mobile web, email, and other cross-funnel marketing campaigns
Iconography and interaction animations
Process included brainstorming, collaboration, working closely with motion and development teams, Q/A, and implementing user feedback
Digital Designer (Contract)
Amazon
October 2015 – December 2015
Worked as a part of Amazon’s ADX (Advertising, Design, and Experience) team to partner with national brands in creating data-driven, visually seamless digital executions across Amazon owned properties
Deliverables included digital display, paid social, Amazon Kindle, and interstitial elements
Clients included: Sodasteam, NEFF, Dockers, Brother Printers, Nintendo of America, Xbox
Designer + Print Production Lead
Potawatomi Hotel & Casino
July 2014 – September 2015
Art directed full spectrum campaigns for internal casino, fine dining and hotel clients
Managed the print production of projects by partnering with outside vendors, and vetting contracts
Styled sets and talent for video content and commercials
Assisted with audio recording sessions for regional campaigns
Senior Design Intern
Harley-Davidson Motor Company
June 2012 – July 2014
Produced print and digital materials for internal clients and external Harley-Davidson worldwide marketing campaigns, as well as the Harley-Davidson Museum
Worked with marketing and apparel teams on the Harley-Davidson Summer 2015 women’s apparel line
Creative production lead for ads, collateral, wayfinding/signage, digital display, and web design for the 110th Anniversary Celebration with worldwide visibility and usage