pnw.ai
pnw.ai
Skills: interface design, brand design and management, content management
Situation:
The Pacific Northwest is a hotbed for emergent tech, and artificial intelligence is no different. While designing for the Allen Institute for AI, we were tasked with a quick-turn content, jobs, and events hub.
Action:
From brand ideation, to the name, to the tagline, to the identity development, to the interface development, and lastly, working with the Seattle Times Editorial Team on content structure, and various brand and media needs for editorial content, pnw.ai truly was the child of myself, and Principal Engineer Sam Skjonsberg. Together, we made pnw.ai happen seemingly overnight in tandem with the CEO and Program Manager. On top of designing the web environment, my responsibilities also included multichannel marketing, particularly digital display and email campaigns. The site launched in September 2021.
Pnw.ai was sunset in early 2023.
