Sangria with Mia

Skills: art direction, content production, motion graphics

Situation:
Mamma Mia Wines is one of many under the vast portfolio of Ste Michelle Wine Estates. Mamma Mia Wines is Italian in origin, but young and irreverent in soul. Red varietals are not as popular in warmer months and the client tasked us with creating content to make the Red Blend more evergreen, as well as capitalize on the recipe video trend on social

Action:
The result was two videos, each portraying making a different sangria recipe. Color-coordination with the ingredients will add an extra layer of visual interest. These videos show the versatility of what one can do with the wine, a great way to connect with an audience that may normally lean toward fruity cocktails. The bare-bones production of shooting this content in-house ensured a quick turnaround.

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