University of Utah Health
University of Utah Health Care
Skills: campaign art direction, digital display design
Situation:
University of Utah Health Care approached us with creating an awareness campaign for the Cardiology specialty, highlighting Utahns of an older demographic.
Action:
Acting on valuable learnings from the client, we opted for imagery showing an older demographic engaging in active activities. Utahns are big fans of winter sports as well as staying active well into older stages of life. Most importantly, we sought to disprove the frequently held belief that active individuals would not also benefit from preventative cardio care. The campaign was full-spectrum, including OOH and digital executions.
